The ability to communicate clearly is an important skill. Many of today’s interpersonal communication take place through writing.
Targeted, concise and persuasive text can make all the difference when trying to convince someone of your ideas, services or products. Achieving results through proposals, reports, technical texts, emails, memos, etc. depends on your ability to successfully persuade your readers and help them understand your ideas and act on them. This comprehensive course focuses on all aspects of writing business texts, documents, reports, etc. that are used regularly in most jobs and professions. It covers the full life cycle of writing, starting from understanding the audience, collecting material, planning the structure, organising, writing clearly, styling, presentation and the general strategy required to make the text more convincing and targeted.
How to structure executive summaries?
How to plan summaries to get best results?
Which areas need more focus and are read more frequently?
How to write to sell?
How to structure your text to convince your audience of your cause?
How to appeal to emotions?
Writing Titlesthat Grab Attention
How to use proven formulas used by mass media to create engaging titles?
How to create catchy or descriptive headlines?
Collecting and OrganisingContent
What is the most effective way to prepare content for writing reports?
How to exploit the visual power of your brain through mind maps and organise your content?
How to increase your creativity using simple yet powerful tools and techniques?
How to increase the clarity of your English using simpler sentence structures?
How to use action verbs?
How to warm up the reader before explaining potentially complex topics?
Increasing the Impactthrough Language
How to deliver your message as quickly and clearly as possible?
What are the common techniques employed by professional writers in delivering an engaging text?
How to make your message viral?
How to avoid vague writing that can lead to misunderstanding?
How to use technical terms to serve your message?
What is an ideal tone to convince a reader and keep him engaged?
How to sequence your statements to make them more convincing?