1-Day Course on Business Writing, Technical Documents and How to Write Clearly for Maximum Impact.
Much of today’s interpersonal communication takes place through writing. Targeted, concise and persuasive text can make all the difference when trying to convince someone of your ideas, services or products. Achieving results through proposals, reports, technical texts, emails, memos, etc. depends on your ability to successfully persuade your readers and help them understand your ideas and act on them.
This comprehensive course focuses on all aspects of writing business texts, documents, reports, etc. that are used regularly in most jobs and professions. It covers the full life cycle of writing, starting from understanding the audience, collecting material, planning the structure, organising, writing clearly, styling, presentation and the general strategy required to make the text more convincing and targeted.
The course contains a variety of detailed sessions, each focusing on different aspects of the professional writing life cycle. Each session provides step-by-step guidelines on how to approach the subject and is followed by exercises where delegates can immediately practice the skill.
Research shows that the best way to learn is by example. All sessions contain specific examples showing exactly how recommended guidelines can be implemented in practice. Examples of good and bad text are carefully constructed to show what works and what doesn’t, so delegates can quickly apply those guidelines while participating in training exercises and later to real-world scenarios.
In this highly practical course delegates will learn:
importance and chronology.[/li_item][/checklist][/one_half][title size=”2″ content_align=”left” style_type=”single” sep_color=”” class=”” id=””]Collecting and Organising Content[/title][one_half last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][checklist icon=”fa-check” iconcolor=”” circle=”” circlecolor=”” size=”13px” class=”” id=””][li_item icon=””]What is the most effective way to prepare content for writing reports?[/li_item][li_item icon=””]How to exploit the visual power of your brain through mind maps and organise your content.[/li_item][/checklist][/one_half][one_half last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][checklist icon=”fa-check” iconcolor=”” circle=”” circlecolor=”” size=”13px” class=”” id=””][li_item icon=””]How to increase your creativity using simple yet powerful tools and techniques.[/li_item][/checklist][/one_half][title size=”2″ content_align=”left” style_type=”single” sep_color=”” class=”” id=””]Styling and Presentation[/title][one_half last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][checklist icon=”fa-check” iconcolor=”” circle=”” circlecolor=”” size=”13px” class=”” id=””][li_item icon=””]How to use headings.[/li_item][li_item icon=””]How to increase the visual impact of your presentation to get maximum effect.[/li_item][/checklist][/one_half][one_half last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][checklist icon=”fa-check” iconcolor=”” circle=”” circlecolor=”” size=”13px” class=”” id=””][li_item icon=””]How to use tables, graphs, bullet points, margins, etc. to enhance your message.[/li_item][li_item icon=””]What are the most effective styles when using fonts, font sizes, effects, paginations and line spacing? How to use these styles to make your message clearer, without distracting the reader through overuse of these effects.[/li_item][/checklist][/one_half][title size=”2″ content_align=”left” style_type=”single” sep_color=”” class=”” id=””]Increasing the Impact through Language[/title][one_half last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][checklist icon=”fa-check” iconcolor=”” circle=”” circlecolor=”” size=”13px” class=”” id=””][li_item icon=””]How to deliver your message as quickly and clearly as possible.[/li_item][li_item icon=””]What are the common techniques employed by professional writers when delivering engaging text?[/li_item][li_item icon=””]How to make your message viral.[/li_item][li_item icon=””]How to avoid vague writing that can lead to misunderstanding.[/li_item][/checklist][/one_half][one_half last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][checklist icon=”fa-check” iconcolor=”” circle=”” circlecolor=”” size=”13px” class=”” id=””][li_item icon=””]How to use technical terms to serve your message.[/li_item][li_item icon=””]What is an ideal tone to convince a reader and keep him engaged?[/li_item][li_item icon=””]How to sequence your statements to make them more convincing.[/li_item][/checklist][/one_half][title size=”2″ content_align=”left” style_type=”single” sep_color=”” class=”” id=””]Using Clear English[/title][one_half last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][checklist icon=”fa-check” iconcolor=”” circle=”” circlecolor=”” size=”13px” class=”” id=””][li_item icon=””]How to increase the clarity of your English using simpler sentence structures.[/li_item][li_item icon=””]How to use action verbs.[/li_item][/checklist][/one_half][one_half last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][checklist icon=”fa-check” iconcolor=”” circle=”” circlecolor=”” size=”13px” class=”” id=””][li_item icon=””]How to warm up the reader before explaining potentially complex topics.[/li_item][/checklist][/one_half][title size=”2″ content_align=”left” style_type=”single” sep_color=”” class=”” id=””]High Impact Summaries[/title][one_half last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][checklist icon=”fa-check” iconcolor=”” circle=”” circlecolor=”” size=”13px” class=”” id=””][li_item icon=””]How to structure executive summaries.[/li_item][li_item icon=””]How to plan summaries to get best results.[/li_item][/checklist][/one_half][one_half last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][checklist icon=”fa-check” iconcolor=”” circle=”” circlecolor=”” size=”13px” class=”” id=””][li_item icon=””]Which areas need more focus and are read more frequently?[/li_item][/checklist][/one_half][title size=”2″ content_align=”left” style_type=”single” sep_color=”” class=”” id=””]Writing Titles that Grab Attention[/title][one_half last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][checklist icon=”fa-check” iconcolor=”” circle=”” circlecolor=”” size=”13px” class=”” id=””][li_item icon=””]How to use proven formulas used by mass media to create engaging titles.[/li_item][/checklist][/one_half][one_half last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][checklist icon=”fa-check” iconcolor=”” circle=”” circlecolor=”” size=”13px” class=”” id=””][li_item icon=””]How to create catchy or descriptive headlines.[/li_item][/checklist][/one_half][title size=”2″ content_align=”left” style_type=”single” sep_color=”” class=”” id=””]Selling Your Ideas[/title][one_half last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][checklist icon=”fa-check” iconcolor=”” circle=”” circlecolor=”” size=”13px” class=”” id=””][li_item icon=””]How to write to sell.[/li_item][li_item icon=””]How to structure your text to convince your audience of your cause.[/li_item][/checklist][/one_half][one_half last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][checklist icon=”fa-check” iconcolor=”” circle=”” circlecolor=”” size=”13px” class=”” id=””][li_item icon=””]How to appeal to emotions.[/li_item][/checklist][/one_half]
Audience: Anyone.
Prerequisites: None.
Course Duration: 1 day.
Course Level: Intermediate.