Crafting Your Message

# 8 Glamorization

Glamorization quiet simply is describing something so that it seems better than it actually is. It’s not lying though, it’s the careful choice of words to ‘color’ our audiences’ perception of something.

Take a look at this picture. How would you describe this house?

You probably choose words like old, run down, small, and shack. All of these words have a negative connotation. They will create a negative impression.

Now, let’s imagine that we are real estate agents and we need to sell this house. How would you describe it so that it is attractive and desirable without being dishonest?

Instead of ‘old’, we let’s use ‘quaint’. Instead of small we can use ‘cozy’. Instead of rundown we will describe it as a ‘renovators dream’, and instead of ‘shack’ we will use ‘cottage’.

So, instead of a small, old, rundown shack we have now have a quaint, cozy cottage which is a renovator’s dream.

Take the time to consider the words you use to describe things. How can you ‘glam up’ your descriptions to create the impression you desire. Try using a free online thesaurus for ideas. A thesaurus is like a dictionary, except it gives you the synonyms of a word.