Crafting Your Message
#2 The Power of Three!
3 is a powerful number and if you pay attention to what’s around you, you will notice many things come in groups of 3. Sets of 3 are easy for our short term memory to recall. The human brain is great at recognizing patterns, and 3 is the shortest pattern possible. This combination of patterns and brevity is what makes sets of 3 impactful and memorable.
Take a look at some of these examples
- Everything has a beginning, a middle, and an end.
- People need to be inspired, motivated, and involved!
- A successful person is one who knows how to balance work, rest, and
- Our product is safe, affordable, and long lasting.
The rule of 3 can be simple to use. Experiment with these:
Presenting a product – 3 adjectives Our product is A, B, and C.
Discussing a problem – 3 affects This has caused A, B, and C.
Offering solutions – 3 advantages This will allow us to A, B, and C.
Look around and you will see sets of three everywhere. Even the times of day are a set of three – morning, afternoon, and evening!
