Crafting Your Message

#2  The Power of Three!

3 is a powerful number and if you pay attention to what’s around you, you will notice many things come in groups of 3. Sets of 3 are easy for our short term memory to recall. The human brain is great at recognizing patterns, and 3 is the shortest pattern possible. This combination of patterns and brevity is what makes sets of 3 impactful and memorable.

Take a look at some of these examples

• Everything has a beginning, a middle, and an end.
• People need to be inspired, motivated, and involved!
• A successful person is one who knows how to balance work, rest, and
• Our product is safe, affordable, and long lasting.

The rule of 3 can be simple to use. Experiment with these:

Presenting a product      – 3 adjectives     Our product is A, B, and C.

Discussing a problem     – 3 affects         This has caused A, B, and C.

Offering solutions           – 3 advantages   This will allow us to A, B, and C.

Look around and you will see sets of three everywhere. Even the times of day are a set of three – morning, afternoon, and evening!