Some people say the introduction is the most important part of a presentation, it’s where you make your first impression. Others say it’s the main body because that’s where the ‘meat’ of your presentation is. Others argue that it is the conclusion because that’s the last thing your audience hears before it’s all over.
So, which part is really the most important?
Before deciding which part is the most important, let’s look at how many parts there really are. Above we mentioned 3, but actually there are 4. The missing Part 4 is ‘Question and Answer’.
Imagine that the four parts of your presentation are like body parts. The introduction is your head, the main body your heart, the conclusion your stomach, and the Q and A our legs.
Could you function properly without any of these body parts? Of course not, and neither can your presentation. Each part of your presentation is of equal importance because it has a different function.
You should use the 4 parts of your presentation to guide your audience and reinforce your message.
The introduction has five important responsibilities: get the audience’s attention, introduce the topic, explain its relevance to the audience, explain the purpose and the value, and outline the main points.
By the end of the introduction, your audience will have a road map that will guide them through your presentation
The conclusion allows you to highlight the most important parts of your audience, and tell your audience how to follow up on your audience. It’s like a ‘goody bag’ for your audience to take home with them.
Your audience will come to your presentation with different levels of understanding and will assimilate your message in different ways. Q and A allows them to ask for clarification where necessary Because each part of your presentation has a special function and is important, each part needs to be planned and constructed carefully.
Improve your presentation skills through our presentation books. Read tips on for example presenting a message effectively, engaging with an audience and using your voice. It is never too late to become an excellent communicator.
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