Benefits is what you really want, though many still go for features. Here you need to understand your audience and cast those features to benefits for them. The difference can be illustrated with this simple example:
[/toggle][toggle title=”Features” open=”yes”]
“You can explain that the latest Blue-Ray player your company has produced has a throughput of 500Mb/s and that it records on 4 layers with the laser and the device uses only 30W.”
Even if the audience is technically familiar with the content, this type of presentation may not necessarily have the same impact as saying what the benefits of these features are.
“The high throughput lets you burn a full disk in less than 5 minutes; that the capacity lets you store an equivalent of 10 DVDs and the low power consumption means you save energy and as a result you can choose a low-power, noise-less power supply.”
Improve your presentation skills through our presentation books. Read tips on for example presenting a message effectively, engaging with an audience and using your voice. It is never too late to become an excellent communicator.
English Today was founded in Jakarta in 2010 as Jakarta’s first and only native English teacher agency and has since grown to be located in 7 different cities including Surabaya, Bandung, Denpasar, Makassar , Balikpapan and Medan. At English Today we have an extensive network of professional English trainers that extends throughout Jakarta and Indonesia, allowing us to offer greater flexibility in scheduling, and to offer our customers a wider choice of experienced and qualified Professional English Trainers.