Once you have made you ‘sandwich mini speeches’ it’s time to ‘dress them up’. Dressing them means reviewing important things like:
Have I used the right grammatical structures? What ‘times’ am I talking about? Have I used the right verb tenses to shift from one ‘time’ to the next?
First, begin by considering the grammatical structures you will use. Begin with verb tenses. Each of the English verb tenses tell us about a specific time. What time are you talking about? Are talking about factual information, which is true ALL THE TIME? Are you talking about a past event? A recent activity? An achievement? Plans for the future? Or perhaps you are making predictions or talking about possible future events. Each of these will require a different verb tense.
Each English verb tense can be placed on a time line. Time lines can help us better understand verb tenses. Click on this link to see our Time Line Chart.
Look at the list of functions below. Which English verb tense would you use for each? Click to check your answer.
- [tooltip title=”The Present Simple” placement=”top” trigger=”hover” class=”” id=””]Talking about general truths and factual information[/tooltip]
- [tooltip title=”The Present Continuous” placement=”top” trigger=”hover” class=”” id=””]Talking about activities happening now or current projects.[/tooltip]
- [tooltip title=”The Past Simple” placement=”top” trigger=”hover” class=”” id=””]Talking about completed events in the past[/tooltip]
- [tooltip title=”The Present Perfect” placement=”top” trigger=”hover” class=”” id=””]Talking about recent past activities, achievements, or experience[/tooltip]
- [tooltip title=”The Present Perfect Continuous” placement=”top” trigger=”hover” class=”” id=””]Talking about duration or length of time[/tooltip]
- [tooltip title=”to be going to” placement=”top” trigger=”hover” class=”” id=””]Talking about fixed plans for the future[/tooltip]
- [tooltip title=”the Future Simple” placement=”top” trigger=”hover” class=”” id=””]Making predictions or talking about possible future situations[/tooltip]
Go back and review each section of your sandwiches. Have you used the correct verb tense?
Next review other type of structures. Have you explained a process? You may have to make use of the passive voice. Perhaps you’re talking about the consequence of a future action. You may need a conditional form. Or perhaps you are talking about your company’s Unique Selling Points and making comparisons between your product and services and your competitor’s.
Next, you will need to check whether you have connected your ideas well with connective devices. Connective devices can be used for things like:
Finally, you will need to check your vocabulary. You will need to check two things:
1. Accuracy of your vocabulary
Have you chosen words correctly? Have you used words correctly?
2. Choice of Vocabulary
Is the vocabulary that you have chosen professional and impactful? Will it help you achieve your overall objective?
Look at this example. What is wrong with it?
Our company gives good company service.
There are many ways we can improve this statement:
Let’s ‘dress it up’!
- First we will stabilize the register by ‘switching ‘gives’ to ‘provides’
Our company provides good customer service.
- Next, we will update our terminology and change ‘service’ to ‘experience.
Our company provides a good customer experience.
- Then, we replace the bland adjective ‘good’ with a more engaging adjective like ‘unique’
Out company provides a unique customer experience.
- Finally, we will add the modifier ‘totally’ to make the statement more impactful.
Our company provides a totally unique customer experience.
What do you think your customers would prefer, good customer service or a totally unique customer experience?
Remember, vocabulary doesn’t just convey meaning it influences your audience and shapes the way they think and feel.
Vocabulary is power, use it wisely!
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