Why having a ‘topic’ is a big no, no

Your presentation should never be based around just a topic, it should be planned and constructed on a Dynamic Objective.

So, what’s the difference?

A topic is flat and one dimensional, it lacks purpose or an objective. Quite simply, it isn’t engaging because it doesn’t give your audience a REASON to listen. It doesn’t offer your audience VALUE.

In the first sound bite the presenter introduced a topic, ‘Today I’d like to talk about Customer Service’
In the second sound bite the presenter transformed the topic into a dynamic objective, ‘Today I’d like to share with you how creating a unique customer experience can transform our business.’
The presenter makes her objective dynamic by adding engaging ‘power language’ like unique, experience, and transform.
Now, the audience will be engaged, they have a reason to listen. The value of the presentation is clear.
Creating an objective will also help you to create your outline and then develop the main body of your presentation.
How will you transform your topic?

Is the introduction the most important part of a presentation, the main body or the conclusion? Find our which is the most important part?

The billion dollar question is how can we make OUR presentations memorable? Creating a presentation is an ART, NOT a mechanical task. A successful presentation is a memorable one, and a memorable presentation is like a performance.

If you had to describe how you feel about public speaking in one word, what would it be? Uncomfortable, nervous, terrified? Well, you wouldn’t be alone. It’s a well-known fact that many people’s greatest fear is standing up in front of a crowd of people and having to speak.

What part of your presentation do you start with?

How important is your body language in presentation?

It is quite critical. The good thing is that you can use it to emphasise your point. If used correctly, it can be very powerful. It also makes your life easier. For example, if you appear confident, excited and enthusiastic, the audience will be more receptive to your ideas.

Effectively you need to be able to give a pitch of your presentation during a lift ride to an interested person. This is about 30 to 45 seconds long. Knowing how to summaries your entire message into a short time will get you ready to quickly and efficiently present your message to the other person who can in turn relay it for you afterwards.

A presentation may have a similar structure, but it is not a report. Remember, a presentation is more like a documentary, so it is more like a movie.

Which one is better to explain, features or benefits? Benefits is what you really want, though many still go for features. Here you need to understand your audience and cast those features to benefits for them. The difference can be illustrated with this simple example: